IN PHOTO
(Left to right): SM Supermalls Vice President Liza Silerio, SM Prime Chairman
of the Executive Committee Hans T. Sy, GUUN Chief
Executive Officer Shinji Fujieda, GUUN Philippine Branch Senior Managing
Director and General Manager Takeshi Konishi
Leading real estate developer in Southeast Asia, SM
Prime Holdings, Inc. (SM Prime) recently signed a memorandum of understanding
with Japan’s GUUN Co. Ltd. to explore a potential partnership to implement waste
management solutions by recycling waste paper and plastics as an alternative
source of energy called ‘fluff fuel’.
Fluff Fuels are one type of RDF (Refuse Derived Fuel) which
are produced from shredded and compressed plastics, papers, and fibers. These
are used as fuels in cement manufacturing, paper
mill
companies, or power companies in Japan.
SM Prime Chairman of the Executive Committee Hans T. Sy is
positive that a partnership with GUUN will contribute to the waste reduction
goals of the country. “Today, Japan’s waste management and recycling technology
is among the most advanced in the world,” he said. “There is no better partner
for SM because we do not just talk about being big, we make sure we do it;
we do not talk about being environment friendly but we do take bold steps to
save the environment. I am
looking forward to growing with GUUN as among leaders in solving environmental
issues in the Philippines.”
GUUN
Co., Ltd., founded in March 2001 and headquartered in Yokohama City, Japan, piloted
the production of fluff fuel from plastic waste in Inayawan, Cebu in 2014 and recently
inaugurated its P200-million, 2,400-square meter waste recycling plant in Tayud,
Consolacion, Cebu.
Since
then, Japan’s Ministry of the Environment has adopted GUUN’s waste-to-fuel
technology as a model for advanced low-carbon technology innovation for further
deployment in developing countries.
“This
will be a milestone partnership for us,” GUNN Chief Executive Officer Shinji
Fujieda said after the signing ceremony. "I understand very much how
important waste management is for SM and for the Philippines and we look
forward to more projects we can do with the properties of SM Prime.”
SM Prime’s initiatives for waste
management include waste reduction and effective waste collection and segregation.
Over the years, it has implemented programs such as Trash to Cash, Plastic
Waste Collection, and E-Waste Collection that have contributed to reducing the
total solid waste generation across its real estate portfolio.
Through its pioneering Trash to Cash
recycling market, SM Prime has collected and recycled 1.4M kg of plastics,
paper, metals, and others in 2022. “We have saved 16,766 trees from the 986,222
kg of paper recycled,” SM Prime disclosed in its 2022 Integrated Report to shareholders.
Meanwhile, SM’s Plastic Waste
Collection program, a partnership with the Plastic Credit Exchange that was
launched in February 2021, has accumulated 42,541kg of plastic waste from 14
mall sites. Also present in all its 83 SM Supermalls is the E-Waste Collection
program for the responsible disposal of WEEE (Waste from Electrical and
Electronic Equipment). This drive has helped process close to 7,000 kilograms
of e-waste.
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