The
honest truth: No one came out of the COVID-19 pandemic in quite the same way.
The pandemic was an isolating period of self-discovery, emotional growth, and
life-altering realizations. It changed people, and in the process, it shaped
the way so many of us view ourselves and the world around us.
Because
of this, consumer tastes and behaviors have shifted. Where in a pre-pandemic
world, people often spent on luxuries and experiences that allowed them to
celebrate their accomplishments, studies show that consumers now want a
different experience, one that is kinder and more embracing of the changes that
each individual had gone through in the past 2 years. People are now prioritizing
their personal wellness and supporting products and services that champion
growth.
As
consumer tastes have shifted, brands are starting to adapt to these changes.
And true to its foundational commitment to make people happy, SM is ready with
a host of new offerings as the entire brand is poised for a refresh this year.
“The
history of SM Supermalls is one that has been built on innovation and change to
serve the needs of millions of Filipinos,” says SM Supermalls President, Steven
Tan. “We’ve been with our customers through their every milestone for almost
four decades. And we are committed to always changing, always growing with our
customers in the years and decades to come.”
SM Supermalls: Welcoming Every Change in You
SM
continues to stay true to its mission to provide Filipino families with a fun
and engaging in-mall experience so they can go home with a smile on their
faces.
There
will always be a plethora of experiences for each person who comes through SM’s
doors. This is true for the various personalities that emerged during the
pandemic; from eco-warriors and Plantitas
to health buffs and sports personalities who embraced biking, healthy eating,
and home gyms, and bakers and homemakers who turned their passion projects into
small businesses.
“I
believe that now more than ever, it is important to recognize the new changes
to our world,” adds SM Supermalls President Steven Tan. “And people are
continuing to grow as they invest in experiences that uplift their lives.”
Ushering the Future with the
Transformation of SM Supermalls
In the next few months, Filipinos across Luzon, Visayas and Mindanao will get to experience the wellness-oriented and sustainability-driven transformation of SM Supermalls with a host of new and exciting activities. These include paw parks for pet moms and dads, al fresco dining areas for hangout groups, plant hubs for eco-enthusiasts, bike facilities for the growing cycling community, co-working spaces, experiential retail, blockbuster and larger-than-life cinema escapades and so much more.
As
SM’s brand refresh campaign ushers in a newness to the Philippine mall
experience, curious visitors, foodies, friends and families will have much to
rediscover. So come on in, you’re always welcome here!
For
more information, follow SM Supermalls on Facebook: https://www.facebook.com/smsupermalls to experience what’s new in any SM Supermall
near you today!