FROM STICKERS TO SHIRTS
#SMxViberTeeCollection
Local pop culture won’t be
complete without a mention of SM, a brand which has redefined how Filipinos
shop and have fun. Communications app Viber, on the other hand, has changed the
way people connect with one another wherever they are in the world.
The past years have seen the
launch of many epic global brand collaborations. Though at first an unlikely
coupling, these two pop culture trailblazers have come together for a fashion
collaboration – a first for both. The result: the SM x Viber Limited Edition
Tee Collection.
Inspired by the fun and quirky SM
stickers on Viber, the highly popular stickers have made their way into 11
shirts under The SM Store’s Girls Teens Wear (GTW) line.
“Just like our Viber stickers, these shirts
are bound to jumpstart conversations,” says Quennie Cua, Vice President for
Marketing, The SM Store. “Each design has a pop feel; totally wearable and can
be seamlessly incorporated into streetwear and activewear that’s in-demand
now," added Jo Dy Juanco, Senior Vice President, SM Ladies Fashion.
Check out these shirts in action
by clicking the video here:
“We’re excited about this partnership,” says
Jonjon San Agustin, Senior Vice President, SM Supermalls. "As we are
evolving to become a complete lifestyle resource, we’re pleased to offer tees
catering to the young and experimental fashionistas – an audience SM wants to
speak to.”
“Our collaboration with SM Supermalls brings
to life the Viber stickers that Filipinos love. We look forward to our popular
stickers being worn by all our users through the SM x Viber Limited Edition
Tees,” adds Crystal Gonzalez, Viber Regional Head for Southeast Asia."
Available in 100% pure cotton and
a mix of cotton and polyester, the round neck, short-sleeve shirts come in
black (cotton) and white (dri-fit). The dri-fit tees, in particular, are
perfect for work-out, designed to keep you dry, cool and comfortable.
With a little creativity and some smart
styling, these cool graphic tees can go far beyond the classic
jeans-and-sneakers pairing. SM collaborated with campus favorite Scout Magazine
for a digital look book and video styled with a blend of comical cheekiness and
youthful nonchalance. All looks easily wearable, charming and quirky, and
introduces to the mainstream a gender-neutral aesthetic for millennials by
millennials.
The SM x Viber Limited Edition Tees
start at P299.75 (cotton) and P399.75 (dri-fit). These are available at The SM
Store in select SM malls: North EDSA, Mall of Asia, Megamall, Makati, San
Lazaro, Sta. Rosa, and Manila.
As an additional treat to all
Viber users, just flash your SM Viber stickers to get discounts when you shop
until October 15 at all The SM Store branches nationwide.
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