SM and Viber Launches Limited Edition Tees

FROM STICKERS TO SHIRTS

#SMxViberTeeCollection

Local pop culture won’t be complete without a mention of SM, a brand which has redefined how Filipinos shop and have fun. Communications app Viber, on the other hand, has changed the way people connect with one another wherever they are in the world.

The past years have seen the launch of many epic global brand collaborations. Though at first an unlikely coupling, these two pop culture trailblazers have come together for a fashion collaboration – a first for both. The result: the SM x Viber Limited Edition Tee Collection.

Inspired by the fun and quirky SM stickers on Viber, the highly popular stickers have made their way into 11 shirts under The SM Store’s Girls Teens Wear (GTW) line.

 “Just like our Viber stickers, these shirts are bound to jumpstart conversations,” says Quennie Cua, Vice President for Marketing, The SM Store. “Each design has a pop feel; totally wearable and can be seamlessly incorporated into streetwear and activewear that’s in-demand now," added Jo Dy Juanco, Senior Vice President, SM Ladies Fashion.

 Check out these shirts in action by clicking the video here:

 

“We’re excited about this partnership,” says Jonjon San Agustin, Senior Vice President, SM Supermalls. "As we are evolving to become a complete lifestyle resource, we’re pleased to offer tees catering to the young and experimental fashionistas – an audience SM wants to speak to.”

 “Our collaboration with SM Supermalls brings to life the Viber stickers that Filipinos love. We look forward to our popular stickers being worn by all our users through the SM x Viber Limited Edition Tees,” adds Crystal Gonzalez, Viber Regional Head for Southeast Asia."

Available in 100% pure cotton and a mix of cotton and polyester, the round neck, short-sleeve shirts come in black (cotton) and white (dri-fit). The dri-fit tees, in particular, are perfect for work-out, designed to keep you dry, cool and comfortable.

 With a little creativity and some smart styling, these cool graphic tees can go far beyond the classic jeans-and-sneakers pairing. SM collaborated with campus favorite Scout Magazine for a digital look book and video styled with a blend of comical cheekiness and youthful nonchalance. All looks easily wearable, charming and quirky, and introduces to the mainstream a gender-neutral aesthetic for millennials by millennials.

The SM x Viber Limited Edition Tees start at P299.75 (cotton) and P399.75 (dri-fit). These are available at The SM Store in select SM malls: North EDSA, Mall of Asia, Megamall, Makati, San Lazaro, Sta. Rosa, and Manila.

As an additional treat to all Viber users, just flash your SM Viber stickers to get discounts when you shop until October 15 at all The SM Store branches nationwide.

FESTIVAL MEXICANA AT SM SUPERMALLS

In celebration of the Mexico’s National Day this September, the Mariachi Achai Ensemble will give mallgoers a taste of Mexican music and culture at SM.

The Mariachi Achai Ensemble, a group of musicians from the northwestern state of Sinaloa will bring Mexican traditional music and dance to the malls with performances at SM Aura Premier on September 16 and at SM Megamall on September 14.

A joint partnership between the Mexican Embassy in the Philippines and SM, Mariachi performances will be at the SM Aura Premier Atrium on September 16, Friday, 3pm and at the Mega Fashion Hall in SM Megamall on September 14, Wednesday, 5pm.

Achai is an organization that has represented Cajeme, Sonorous, and Mexico for the past 22 years. The institution helps in the cultural and integral growth of young people who occupying their time in cultural activities that teach them discipline, preparation, and formation for their future lives. One of their objectives is to teach the youth, the love for their traditions, music, and folklore.

One-way is through its Mariachi musical group, which consists of ten or more members, originally from Mexico, who play different instruments. These include at least two violins, two trumpets, one Spanish guitar, one vihuela (a high-pitched, five-string guitar) and one guitarrón (a small-scaled acoustic bass.

The Mariachi Achai Ensemble consists of 10 members, 9 Mexican and one Filipino performers. These are young people – mostly college students – with a basic knowledge of music. Formed in 1996, the band made its first successful tour in 1997, and members are well trained by director Ariel Guerrero who tapped the famous teachers of the Philharmonic Orchestra of Jalisco, Ramon Becerra and Sara Latsanch.

The Mariachi Achai Ensemble is known for performing while going around the audience and will also perform songs of Juan Gabriel, a famous Mexican singer and songwriter.

The celebration of the Mexico’s National Day in the Philippines through the Mariachi – Achai band performances is one of the many cultural events at SM Supermalls.